27.3.24 Clickbait

Posted on by housdend

Around one in five headlines online are clickbait 🖱️🎣 That’s an estimate from experts at Stanford University, who conducted a study into this phenomenon which has gradually extended its reach to almost every corner of the internet – powered by a strategy of snagging users’ attention by any means necessary rather than a legitimate desire to inform or enlighten 👀


As that statistic indicates, this manipulative marketing strategy is difficult to avoid online. There’s still plenty that can be done though to limit its influence – especially in relation to young people, who are often more susceptible to sensationalist headlines. Today’s #WakeUpWednesday guide details the potential hazards around clickbait and has expert tips for avoiding them.

Click on the image below to make the text clearer.